You’re a writer. You dream of one day earning your living writing novels or screenplays or even (gasp!) short stories or poetry. But, in the meantime, you have bills to pay. (For some reason, landlords and banks don’t accept manuscripts in lieu of rent or mortgage payments.)
Then one day you hear about this thing called “content marketing.” Sounds like it’s all the rage in the marketing world. Consumer (B2C) and business-to-business (B2B) companies of all kinds and sizes are jumping on board, and they need content. Lots and lots of content – websites and blog posts, eBooks and special reports, case studies, white papers, and bylined articles for good, old-fashioned print publications. And you think, “I could do that.”
You’re right. Maybe you could.
The growth of content marketing has been a boon for a lot of writers. The demand for written content has skyrocketed over the last few…
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